o youve decided you want so have a website designed for your company. Youve had a brainstorming meeting with your staff and are starting to think about what you consider to be the important aspects of the site; what colours to use, where you want your pictures to appear and whether or not your web designer should make your logo spin from right to left or from left to right. Stop! There are far more important considerations that need to be made and this article will tell you the main things that cannot be overlooked by a website designer if their intention is to build a successful business website that will deliver a return on your investment.
要是你决议礼聘网站计划者为公司计划网站，你能够要召开员工大会会商种种题目，而且还要思索网站次要内容、网站色彩、图片地位，以及肯定网站的logo能否应该扭转，要是扭转，是从左向右照旧从右向左旋等等一些题目，总之，要思索的其实太多了。要是想让本人的投资支出有报答，上面这几个题目必需要思索。
1. The Goal of the Website
1.网站的指标
The goal of the website needs to be carved in stone; well I suppose just writing it down would suffice! What do you want to achieve by having the website designed? This could be something as simple as publishing contact details on the internet. It could be something a lot more specific such as:
网站的指标应该刻在石头上，不外，写上去就完整能够了。构建网站要到达一个什么目标呢？就像在网上公布联络信息一样简便。指标未必要详细，比方：
To have 500 users sign up to your newsletter in the first year. To sell £10000 worth of products over the internet in your first year. To achieve 10 sales enquiries per day through the website.
网站运转第一年要到达如许的指标：，500用户定制时势通信效劳，大概，网上贩卖代价10000英镑的产物，大概，网站天天做成10笔买卖。
Whatever the goal of the website is, make sure that you are clear about what it is and that your web designer know exactly what this is and what the website should deliver. Your website will then be designed with this in mind and will have a measurable goal. Imagine building a house, putting the roof on and then telling the builder you wanted a double garage as well - this often happens to website designers!
不论网站的指标是什么，你本人必需要分明。而后保障网站计划者理解详细指标以及网站贩卖内容，如许在计划历程中，计划者会本人假想一个指标，而后根据这个指标计划计划网站。实在网站计划和制作屋宇是一个原理。只要屋顶建好了，才干思索制作双位车库。
2. Who Your Target Audience Is
2.网站的指标客户是哪些？
It is very, very important to know who your target audience is. This needs to be very clear right from the very start. This will allow the designer to make the best possible web design decisions to make sure your site is as attractive and accessible as possible to your target audience. Your site after all need to be aimed directly at your target audience in order for them to do whatever it is that you want them to do when they arrive at your site.
肯定指标客户特别主要，网站创立之初就必需观察分明这个题目。如许，网站计划者能够肯定一个最佳计划计划，使网站尽能够地吸收指标客户。网站必要以客户为中央来举行计划，如许才干保障用户欣赏网站时，采办网站的产物大概效劳。
3. What Kind Of Content / Keywords Are To Be Used
3.使用何种范例的内容大概环节词
Your website designer needs to thoroughly understand the nature of your products and services and the things that potential customers will type into search engines to find them. I have had a few clients that have asked me why their products and services arent listed in Google. One example that stands out in my mind is a lady that asked me why a search for coloured concrete didnt display her site in the results. After I explained that she actually needed to tell search engines on the website that the company sold colored concrete I built a search engine targeted webpage, which was listed in the search results.
网站计划者必要分明理解网站产物或效劳的特性，以及潜伏客户会在搜刮引擎中输出什么词语查找相干网站。有良多客户问过我，为什么在Google中没有本人搜刮的内容。一个典范的例子便是：一位密斯讯问，为什么查找“有色混凝土”，却没有搜刮就任何成绩。我就通知她应该在搜刮引擎中输出“贩卖有色混凝土的公司”。随后，我创立了一个以特定网页为指标的搜刮引擎，查找的网页会在搜刮成绩中会呈现。
Please try and bear in mind that web designers although they are trained to ask intelligent questions, they are not mind readers and know a lot less about your industry and your business than you do. The best thing you can do is to provide as much information and detail up front so that the designer organise your website in the best way possible.
只管你感觉计划者应该提出一些相干的题目，但要记着：他们不会思索客户的设法主意，而且对你从事的行业和公司营业又是知之甚少，以是，你应该提早为他们供应充实的信息和种种细节，如许网站计划者才能够以最好体式格局来计划网站。
Conclusion:
论断：
Its a sad fact that a lot of websites are designed badly and deliver bad results for good customers but by following the advice in this article, you can be sure of 3 things:
要是，网站计划很蹩脚，一定就不克不及给客户供应优质效劳，这种情形是咱们不想看到的。但要是上述几条请求你都做到了，至多有3件事你能够保障：
1. Your website project will have a clear, well defined and measurable goal
网站会有一个分明、明白、得当的指标
2. Your website will be correctly themed and aimed at your target audience
网站主题对准指标客户
3. Provision will be made for your content and nothing will be missed out
会为内容计划做预备，保障不脱漏任何内容